Shaping the industry with document tools

Company Name: Apryse

Industry: Technology

Company Size: 101-250

HQ: Vancouver, BC

Roles: Marketing Programs Manager

  • • Support all digital marketing campaigns from ideation to execution, including PPC campaigns, AB tests, and more

    • Work closely with Product Marketing, Design, and Development to create any necessary assets, forms, or landing pages

    • Responsible for increasing conversion rates across the entire website, and regularly reported on key performance metrics such as traffic, page conversions, marketing qualified leads, and more

  • • Manage marketing website, and champion our content management system, communicating regularly with Design and Development to create any new assets, templates, or web components

    • Support migration from one content management system to another

    • Managed Prismic CMS and Sanity CMS

  • • Worked with Customer Success teams to determine who our happy customers were

    • Reached out to clients directly to conduct interviews

    • Developed content for case studies and testimonials, including outlining important success metrics, understanding the customer’s buyer journey, and crafting messaging to resonate with similar prospects

    • Worked with copywriting, brand, and design teams to create website pages and one-pagers

  • • Hired as a Digital Marketing "swiss army knife" - able to support and step in to all areas of the Marketing team as needed, from Demand Generation, to Digital Marketing, to Website management

    • Developed Digital Marketing workflows in Jira, Asana, and Sharepoint

I was hired at Apryse to be their Marketing swiss-army knife and to assist in their complete re-brand and website overhaul. I worked closely with the dev team to onboard a new CMS (twice), and I project managed the entire website rebuild. This meant building processes and workflows, and setting up task management for every team that was involved. We used both Jira and Asana simultaneously to ensure specific teams were able to use platforms they were comfortable with, and that we could use data from both platforms to report progress to executive leadership. Throughout my tenure at Apryse I owned all website processes and performance and was responsible for conversion rate optimization. I worked on building landing pages for paid ads, templates for blogs, events, and webinars, and conducted AB tests across our websites to increase lead generation and conversion.

A few Apryse Highlights