• Responsible for driving go-to-market launch strategies by owning value proposition, messaging, positioning, audience strategy, and PR strategies

• Responsible for increasing revenue and product adoption, regularly monitoring and reporting on key success metrics

• Determine appropriate channels or tactics for product launches, depending on size and importance of launch, as well as impact on customer experience

• Identify user needs by deeply understanding our customers and how our product works globally, to create data-driven, actionable insights for product teams

• Utilize existing customer data to uncover customer insights, steer & validate the product roadmap, and stay on top of the competitive landscape

• Developed, and managed monthly product newsletters driving consistent adoption of new products, perks, or features

• Managed Social channels, working in tandem with the design and brand team to develop and produce content

• Developed Social calendar and scheduled all published content

• Responsible for brand marketing and product marketing campaigns from ideation to execution

• Worked with Customer Success teams to determine who our happy customers were

• Reached out to clients directly to conduct interviews

• Developed content for case studies and testimonials, including outlining important success metrics, understanding the customer’s buyer journey, and crafting messaging to resonate with similar prospects

• Worked with copywriting, brand, and design teams to create website pages and one-pagers

• Direct liaison between the Growth Team and Product teams, assigned directly to Product Managers to help facilitate any communication or requirements for product launches

• Work closely with designers, copywriting and marketing teams to brief them with the user insights, value props and messaging in order to successfully execute go-to-market campaigns

• Work directly with the Enablement team to increase traffic to help centre articles, significantly reducing support team workload