Helping companies grow organically
Company Name: Lean Labs
Industry: Marketing Agency
Company Size: 1-11
HQ: Tampa Bay, Florida
Roles: Growth Marketer
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• Responsible for developing content strategies for a portfolio of clients
• Exercise creativity to create engaging content, and also to ensure content doesn't get stale or repetitive
• Execute content strategies, writing all blog posts and content for clients, from blog titles, meta descriptions, etc.
• Work in HubSpot to create blogs, pages, and analyze performance data
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• Utilize platforms like SEMRush, Google Analytics, and Google Search Console to create strategies based on SEO data, with the intent of increasing traffic as well as domain authority
• Develop content pillars or topic clusters to increase engagement and traffic across entire blog
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• Maintain professionalism and a can-do attitude when communicating with clients and external stakeholders
• Create quarterly reports, and mid-quarter check-ins for client performance and metrics, providing suggestions and areas of improvement for following quarters
• Communicate regularly with clients regarding deliverables, and aligning expectations if projects are delayed
I was contracted by Lean Labs as a Growth Marketer to help run and manage clients, as well as develop and execute content marketing strategies. I utilized SEMRush to create the content strategy on a quarterly basis, and would present our proposal to clients for approval. From there I would work on delivering four blog articles per month, per client, and I would manage roughly 4-5 businesses at any given time. I would also conduct bi-quarterly performance reviews to discuss metrics, successes, and areas of improvement to clients. Outside of client work, I also helped Lean Labs build a number of scalable processes that were used in new employee onboarding.
